The glazing industry, long associated with skilled hands and traditional tools, is undergoing a once in a generation transformation powered by artificial intelligence (AI). From marketing to customer engagement, fabricating, fitting, operations and in fact every area of the industry, AI is creating opportunities that no glazing professional can afford to ignore.
The glazing industry, long associated with skilled hands and traditional tools, is undergoing a once in a generation transformation powered by artificial intelligence (AI). From marketing to customer engagement, fabricating, fitting, operations and in fact every area of the industry, AI is creating opportunities that no glazing professional can afford to ignore.
Real-World Examples of AI in Glazing
But what does this transformation look like in practice? Let’s take a journey through some real-world examples where AI has already stepped in to reshape the way glazing businesses operate, market, and grow.
AI in Marketing and Content Creation (Early 2023)
The glazing sector isn’t just about products; it’s also about visibility. And in the digital age, visibility means content. Enter AI-driven tools like ChatGPT and Jasper, which burst onto the scene in late 2022 and became game-changers by 2023.
Forward thinking glazing businesses quickly realised these tools could produce polished blogs, engaging social media posts, and even tailored marketing campaigns in minutes.
For example, a small window fitting company can use AI to create blog articles about energy-efficient glazing, boosting their SEO rankings and attracting eco-conscious homeowners. Well researched content like this would usually cost hundreds of pounds. AI makes it affordable for smaller businesses to compete with big players in digital marketing. Marketing spend can be more focused on areas AI can’t touch. Yet!
AI has also proven invaluable for writing customer emails and proposals, often tailoring messaging to specific audiences. By 2023, industry platforms like Double Glazing Blogger were already pointing out how AI had democratised content creation. This wasn’t just a trend—it was a new baseline for marketing in glazing.
“Imagine your best salesperson writing 100 perfect emails every day. That’s AI.” – Double Glazing Blogger
AI-Generated Reports by Industry Bodies (September 2023)
By September 2023, the GGF had integrated platforms like Synthesia.io to generate in-depth reports and professional video presentations.
Imagine receiving a video breakdown of the latest energy regulations, complete with charts and animated visuals, all generated within hours. That’s exactly what AI enabled.
Members could digest updates on health and safety, technical standards, and even new legislation without having to sift through lengthy PDFs.
This innovation wasn’t just about saving time—it was about accessibility. Smaller firms, which often struggle to keep up with industry changes, suddenly had high-quality resources at their fingertips.
According to Glass Times, AI-generated reports have become the norm for organisations looking to streamline communication. And for glazing businesses, staying informed means staying competitive.
AI in Health and Safety Training (October 2024)
If there’s one thing the glazing industry can’t compromise on, it’s safety. Whether you’re installing triple-glazed windows 10 storeys up or handling heavy glass panes in a factory, proper training is vital. By October 2024, AI had stepped in to revolutionise this critical area.
E-learning platforms powered by AI offered interactive training tailored to individual learners. For instance, an apprentice could complete a safety module on handling toughened glass and receive real-time feedback. AI even adapted the content based on their responses, ensuring they truly understood the material.
Companies using tools like ChatGPT reported faster onboarding times and fewer workplace incidents. Glazing firms that invested in AI-based training also found it easier to meet compliance requirements, avoiding costly penalties.
The result? Smarter, safer workers and a more confident workforce ready to tackle complex projects.
“AI training isn’t just cost-effective—it’s life-saving.” – Glass Times
AI in Sales and Customer Engagement (October 2024)
Picture this: a homeowner visits your website to explore bi-fold doors, and within minutes, they receive a personalised video highlighting the exact product features they need. Sounds futuristic? It’s already happening.
By October 2024, AI and marketing automation tools like Make.com and Zapier were helping glazing businesses transform how they interacted with customers. AI-generated videos, custom email sequences, and chatbots provided instant answers and tailored recommendations.
At the Glazing Summit 2024, thinkivity founder, Elton Boocock, showcased these tools, noting how they boosted conversion rates. This kind of customer service isn’t just impressive, it’s expected. Modern buyers demand quick, personalised experiences, and AI ensures glazing businesses can deliver.
“It’s not about replacing the human touch; it’s about enhancing it with AI.” – Elton Boocock
AI in Design Optimisation and Quality Control (September 2024)
AI isn’t just about shiny marketing tools—it’s also on the factory floor, making glazing products better and faster. By late 2024, manufacturers were using AI to optimise designs and improve quality control processes.
This means approaches like an AI algorithm that analyses thousands of window designs to recommend the most energy-efficient configuration for a specific climate. Or sensors on a production line that detect tiny imperfections in glass panes, preventing defective products from reaching customers. These are just some of the ways AI has elevated glazing manufacturing.
A key benefit has been speed. Prototyping new designs now takes weeks instead of months, and predictive maintenance systems mean fewer costly breakdowns. Companies like Pilkington and Saint-Gobain have already embraced these technologies, setting a high bar for innovation.
“AI helps us create smarter products for smarter buildings.” – Glazing AI
The Bigger Picture
These examples are just the tip of the iceberg. Across the UK, glazing businesses are finding innovative ways to use AI in their day-to-day operations. From automating inventory management to using AI-generated mock-ups for client presentations, the industry is quietly undergoing a revolution.
The exciting part? These technologies are becoming more accessible. Even small glazing companies can now integrate AI into their workflows, making it easier to stay competitive in an ever-evolving market.
So, whether you’re a seasoned professional or new to the trade, the message is clear: AI isn’t a distant trend—it’s here, it’s practical, and it’s ready to help your business grow.
Take Action!
thinkivity makes it easy to take the next step.
Whether you’re curious about how AI can enhance your operations or ready to implement AI-driven tools, our expert training and consultancy services are here to guide you. We’ll help you identify opportunities, customise solutions, and ensure a smooth transition—no tech jargon or confusion, just practical results.
Don’t let the future of glazing leave you behind. Contact Thinkivity today and discover how simple adopting AI can be. Let’s unlock new possibilities for your business together!
Discover how AI can transform your glazing business with thinkivity. From consultancy to tailored training courses, we specialise in AI for the glazing industry. Join our free webinar today!
